OVERVIEW

Flowertown is an a educational resource specifically crafted to reach new consumers curious about cannabis but unsure of how it can elevate their lives. Cannabis has a vast array of healing properties that have been overlooked due to the old outdated stigmas. By telling candid, honest stories, we believe new consumers are more likely to engage in grown-up conversations on how cannabis can change their lives for the better.

ROLE

UI/UX Designer & Front-end Developer

Visual design, user research, front-end development, responsive design, interviewing, pitching, Wordpress.

CHALLENGE

Cannabis stigma's and education through first hand accounts

New cannabis users had no way to educate themselves about potential benefits through fist-hand accounts. The Cannabis & Me series was launched as an effort to educate those curious about cannabis through unique stories. The goal was user education and to inspire others to share their stories. 

THE PROCESS

How do present success stories and encourage others to share?

This required 3 phases:

• Preform and film behavioral interviews with each success story candidate. 
• Present the content on the Flowertown platform. 
  
• Encourage other candidates to "sign-up" and submit their stories.
  

SOLUTION

Present unique cannabis users stories on Flowertown platform

I was the lead UI/UX developer and Front-End developer on the team.  I was responsible for the design and UX/UI experience the web page. The campaign gathered traction from a social media campaign and direct traffic on the website. Through the site design were able to gather hundreds of quality cannabis success stories to further extend the campaign in the future.